We serve our clients in a Fiduciary capacity, which means that we accept the legal standard to put our clients’ interests first.

A financial advisor acting as a Fiduciary occupies a position of special trust and confidence. As a Fiduciary, the financial advisor is required to act with undivided loyalty to the client. This includes full disclosure of how the financial advisor is to be compensated and any corresponding conflicts of interest, whether or not the client requests this information.

It is only natural to expect that anyone giving a financial advice would will be obligated to act in the best interest of the client, however, most people who call themselves “financial advisors” are NOT fiduciaries.

Many advisors work for large financial institutions, such as banks, insurance companies or broker-dealers. Their loyalty is to their employers, not their clients. Legally, these advisors must act in the best interests of their employers, which may or may not be in the best interests of their clients. More than 90% of financial advisors are paid (fully or partially) by commissions which might create financial incentives for these advisers to promote certain products and services.